Frequently Asked Questions

Generative Engine Optimization (GEO) is the process of optimizing your website and content to get discovered, cited, or recommended by AI platforms like ChatGPT, Claude, Perplexity, and Google SGE. Unlike traditional SEO, which focuses on search engine rankings, GEO helps your brand show up in AI-generated answers.

SEO focuses on ranking your site in search engines like Google. GEO focuses on making sure your brand is included in the answers generated by AI assistants. GEO relies on content clarity, trust signals, and citation strategy to ensure LLMs like ChatGPT pull from your site.

getbool helps you increase visibility on platforms powered by large language models (LLMs), including ChatGPT, Claude, Perplexity, Bing Copilot, and Google SGE. Our optimization process is designed to align your site with the content structures and sources these AIs prioritize.

While SEO focuses on search engine rankings through keywords and backlinks, GEO optimizes for AI-generated responses by emphasizing entity recognition, factual authority, and structured data that LLMs can easily interpret.

Initial visibility improvements can be seen within a few weeks, with significant results typically appearing after 3 months of consistent implementation. The timeline varies based on your industry competition and your current content foundation.

Any business seeking discovery through digital channels can benefit, but those in competitive industries with high-value products or services, e-commerce, B2B solutions, and information-based businesses typically see the highest ROI from GEO investments.

LLMs prioritize trusted, structured, and well-cited content. They favor recent content from high-authority sites, pages with clear structured data (like FAQs and product schemas), and sources cited frequently across the web. GEO helps you become one of these preferred sources.

AI-based SEO uses artificial intelligence to analyze search intent, optimize content, and improve visibility across search engines and AI platforms like ChatGPT and Gemini. It focuses on topics, entities, and structure that large language models understand, making your content easier to find, recommend, and trust—both by users and AI assistants.

As more users shift from traditional search to AI tools for answers and recommendations, showing up in AI responses puts your brand directly in front of your audience. Instead of being just one link in a list, your website becomes part of the answer—boosting trust, visibility, and traffic in a world where AI is reshaping how people search.

Optimizing for AI responses increases your chances of being featured in direct answers and recommendations. This boosts your brand's visibility and credibility while driving qualified traffic from users who rely on AI tools to make decisions—often bypassing traditional search. It helps position your website as a trusted source and can lead to higher engagement and conversions.

AI models reference content they trust—typically from websites that are clear, well-structured, authoritative, and frequently mentioned online. They look for helpful, up-to-date information that directly answers user questions. Content that uses clear language, defines key concepts, and is associated with strong domain signals is more likely to be included in AI-generated responses.

Traditional SEO focuses on ranking in search engines using keywords, backlinks, and technical setup. AI-driven SEO goes further—optimizing content so it's understood and recommended by AI tools. It emphasizes clarity, topic depth, entity recognition, and formatting that helps AI models extract and trust your content in conversational answers.

Start by optimizing your content for AI models: use clear language, define key topics and entities, and structure pages so information is easy to extract. Strengthen your authority with backlinks, mentions, and schema markup. Publishing helpful, relevant content regularly also increases your chances of being recognized and recommended by AI tools.

Focus on clarity, depth, and trust. Use simple, well-structured language, define key terms, and cover topics thoroughly. Add schema markup, internal links, and authoritative sources to strengthen credibility. Publishing helpful, entity-rich content and earning mentions from trusted sites increases the chances ChatGPT will reference your website in responses.

SEO (Search Engine Optimization) is the practice of improving your website to increase visibility in search engines like Google. It's important because higher rankings drive organic traffic, increase brand awareness, and help you reach potential customers at the exact moment they're searching for products or services like yours.

SEO is a long-term strategy that typically takes 3-6 months to show significant results. The timeline depends on your website's current authority, competition in your industry, and the quality of your optimization efforts. Initial improvements may be visible within weeks, but lasting results require consistent work.

The most important SEO ranking factors include relevant, high-quality content; mobile-friendliness; page speed; secure websites (HTTPS); quality backlinks; user experience signals; domain authority; and technical optimization. Google uses hundreds of factors, but these fundamentals have the most significant impact on rankings.

Improve your website's SEO by conducting keyword research, creating high-quality content, optimizing on-page elements (title tags, meta descriptions, headers), building quality backlinks, ensuring mobile-friendliness, improving page speed, using schema markup, and addressing technical issues through regular site audits.

On-page SEO includes all optimizations made directly to your website, such as content quality, keyword usage, meta tags, site structure, and user experience. Off-page SEO refers to external factors that impact your rankings, primarily backlinks from other websites, brand mentions, and social signals that build your site's authority and reputation.

Yes, SEO remains highly relevant even as AI search grows. Traditional search still drives significant traffic, and many AI systems incorporate traditional search signals in their algorithms. However, SEO is evolving—requiring strategies that work for both conventional search engines and AI platforms to maximize total digital visibility.

You should review your SEO strategy quarterly and make adjustments based on performance data, industry trends, and search engine algorithm updates. Major search engine changes may require immediate adjustments, while the core strategy should evolve continuously based on what's working best for your specific business goals.